Meet Carolyn Scarrow from CSCS who really gets Networking Newbie November, and is spreading the Business Love. Are you next?
I only met Kathy a few weeks ago at an Evolve training session on ‘Realising Your Potential’.
We got on really well, met for coffee a couple of times and went along to see Made in Dagenham together which was a great film – very inspiring for all women.
Kathy has just been made redundant from RBS after many years there and has launched her new life as an Arbonne Consultant (natural Swiss beauty products). She seemed like the ideal person to ask along to the Business Woman’s Network ‘Bring a friend for free in November’. I only joined the BWN myself a few months ago, but already I am reaping the rewards and I wanted to share that experience with a friend.
The BWN is a great asset to all Business Women in East Anglia. The brain-child of Mandie Holgate who runs the BWN in Essex. Mandie promotes herself as being “as passionate about your business as you are.” And she is.
When approached by Bridget Greenwood, Mandie accepted her invitation to bring the BWN to Norfolk. So now the two of them (both of whom ooze energy and enthusiasm for the businesses of every woman who becomes involved), bring us the benefits of being part of the BWN right here in Norfolk.
These benefits include world-class inspirational guest speakers at every meeting who genuinely deliver some top tips for improving your business; a welcoming, supportive environment in which to network confidently; an opportunity to showcase your business both on the BWN website and at the monthly meetings, an exclusive on-line forum and lots and lots of practical business advice.
The speaker for Norfolk’s November BWN was Steve Clarke, from the Entrepreneurs Business Academy run by James Caan of Dragon’s Den. He was excellent, everything he said was spot on and really made you question whether you are sending out the right messages and getting the focus right for your business. Armed with his new book, we had plenty to go away and think about.
The morning concluded with an effervescent atmosphere of chatter and networking.
Kathy and I had a great morning.
To learn more about Carolyn and her business click here – http://www.carolynscarrow.co.uk/pages/portfolio.htm and if you would like to write for our blog, come along and find out why we are THE network in East Anglia for business growth, proactive networking and business woman’s confidence. It will be great to meet you.
The Business Woman’s Network has become a power house for women in business across East Anglia but they faced a backlash of complaints from the business men across the region, complaining that why were some of the best business speakers in the country coming to a women’s only network. So on the 26th of October The BWN threw open its doors for the first time to business men too.
And to celebrate their speaker was Peter cook, no not that one, but another Peter Cook who has appeared on TV and Radio but his work is very much entertainment for the business world. His book is acclaimed by Tom Peters, the most expensive and renowned business speaker and author in the World. And Peter has worked for the likes of The United Nations, Pfizer, Unilever and on top of that he has performed with some well known rock stars. Soon Peter Cook will be performing with John Howitt, a session musician to Celine Dion, Shirley Bassey and Anastasia, and who writes music for Hollywood movies and provides the music to Strictly Come Dancing.
So the evening was in exceptionally good hands. Business men and women enjoyed a great evening of business ideas and networking. Networking allows you to meet other local business owners to discuss your business and look at ways that you could work together. Afterwards there was a free buffet and more business talk with a few wigs and guitars branded around too.
The next BWN event open to any man or woman in Business is on the 30th of November when Dragon Enterprise Centre where the events are hosted will be announcing a great competition. The BWN are sworn to secrecy however Mandie Holgate the founder of The BWN said “I can say it is going to be great for anyone with a great idea or invention be it a new business idea or a well established business and dare I say it, it includes some free sacks of cash too”
As their guest speaker is Steve Clarke it looks to be another great event. Steve is a member of an elite team of business mentors chosen by The Entrepreneurs’ Business Academy (the EBA) which James Caan from BBC TV’s Dragon’s Den spearheads with Founder, Bev James.
Steve will be talking about getting new customers without spending sacks of cash. Unfortunately there will be no wigs, guitars or jamming sessions but it does promise to be a night great for business with some exciting opportunities available for businesses of Essex.
To learn more go to https://old.thebusinesswomansnetwork.co.uk/southend or contact office@thebusinesswomansnetwork.co.uk or toby@dragonselfstorage.co.uk
Mandie Holgate 07989 935556
Mandie is available for interview and regularly comments for radio and the press on matters that effect businesses predominantly areas that effect women in business. Mandie also talks about Mental Health stigma and the campaign the Time To change. Any fees associated with talking about this subject are donated to Colchester Mind.
We are so lucky at The BWN to attract such a diverse range of businesses and organisations and one of our favourite for businesses from sole traders to national corporations that will look after you regardless of the size of your turnover is Essex Chambers.
We invited them to write a blog so tell us what you think and check out their website for more information. Some great top tips guys and for plenty more why not sign up to our hints and tips. Up there on your right.
The BWN will always source the best resources for your success, so Check out the Essex Chambers.
I have been organising networking events for quite a while and people often ask me and my team for tips on how to get it right. Are you assuming I am referring to how to organise events correctly? Well, I don’t mean that; what I mean is they often ask us how to network correctly.
Unlike driving there isn’t a clear set of rules to follow, there isn’t a highway code for networking, but there are some general do’s and don’ts that we think people should be more aware of.
Some are obvious and some will sound quite odd, but stick with it, you might just find they work!
1) Smile – simple but effective. A smile says you are ready and willing to talk to someone. Also, a smile will help bolster your confidence if you are unsure or nervous as you walk into the lion’s den, I mean networking event.
2) Adopt Open body language – Try not to stand or sit with your arms crossed over your body, or your coat, bag, folder pressed against your rib cage. This sends signals to all the other delegates that you are (a) nervous, and (b) not really ready or willing to talk to people.
(Unless you are a mime artist, then of course, not talking will aid your business greatly!)
3) Use your delegate list wisely – Don’t simply walk up to the delegates and scan their body for their name badge. This can be offensive to the delegate and can result in you looking like a human metal detector. If there is a delegate list at the event, peruse this first and then slowly scan the room looking for your desired delegates.
4) Smile – Have I mentioned this one already? Must be important….
5) Offer your hand for a shake and not your cheek for a kiss – You can assume that in the UK, people will react appropriately to a proffered hand, you can not assume that everyone is happy to be kissed, once, or twice, or even three times on a first meeting! (Note to self, not everyone is from Italy!) A firm handshake is comforting and well mannered and is the polite way to greet someone you are meeting for the first time.
6) Research your surroundings – This applies to networking events / trade shows in other countries. Just as you would research the weather, also find out what customs that country adopts and how you are supposed to greet people etc. For example, it is polite in China to accept business cards with two hands. This is very important to them and should be adopted by you.
7) Dress to impress – and not to dance, fix your car, hang your washing out or go shopping. This doesn’t mean you have to wear a suit, but this should mean you dress appropriately. The main point is for you to feel comfortable, but this should not be at the expense of other delegates’ comfort.
If you need to ask someone if your dress is too short, or if your tie is too loud, then the answer is most probably YES!
8) Smile – there it is again….keep doing it!
9) Wear your name badge on the right side – and not on your sleeve! And by right, I mean right! When you move to shake someone’s hand, your badge should be the thing they see when they move their eyes down slightly (and remember, in the UK we read from left to right, so it will be the first place they look!). If you shake with your right, then you wear it on the right side. (Now, as you would imagine, half the world disagrees with this, but practice thrusting your shaking hand forward for a second and see which side of your body moves with it!)
10) What are you? – When you are asked what you do, “accountant” is not the right answer, even if you are one. You don’t do “accountant”, you do accounts for people, their tax returns, and their end of year audits. By answering this question wisely, it should make you sound a little bit more interesting, and might also remind your listener that they need something doing!
Good luck and I hope to see you at one of our events, or perhaps a BWN event?
The BWN events are the perfect place to try these tips as half the battle of feeling comfortable is won when someone like Mandie is looking after you!
For a full list of Essex Chambers events please go to our website www.essexchambers.co.uk. We promise to smile at you and always proffer a firm handshake!
Okay so a blog has many uses, obviously it raises your profile, it raises awareness of your brand, it builds rapport with clients and gets potential clients to know about you and your company. It gets you known as a thought leader and it allows you to share your knowledge and ideas with a wider audience.
But for me today it has a new role. It can correct the papers – how lucky am I to have an arena to set the record straight.
On Monday evening while minding my own business in my home about 6 oclock, the phone rang and a newspaper asked for my opinion of the new show “The Only Way is Essex” which I was happy to give.
At this stage I had seen clips of the show, but had more importantly enjoyed Chris Moyles visit to the area and he’s take on it.
At the time I felt too that there were role models all over the country that can be portrayed in this stereotypical way and that it was what we choose to believe about them, that is the issue.
However as a business women who meets hundreds of women across Essex every week I do take a slightly stronger view.
While I am a confident successfull business woman who has no need to take her clothes off to be a success (thank god) what role model are we setting for the impressionable next generations? What message does this send to my 6 year old “Hannah Montanna wannabe” daughter?
You see the reason I am a confident woman is because I trust in myself, in my ability and the person that I am. I do not need to look outside to ask what am I good at? What can I achieve?
But having worked as a business amabassador in a Girls High School I am concerned that this is not a great show for them to see.
If the show makers had really wanted to make a show about our area. What about a fantastic Mary Portas style show looking at the changing face of women in Essex?
What about looking at the out of date stero types of days gone past of white stilettos and to today’s women who are successfully juggling mother hood and business and many other amazing roles? Or what about a show that looked at empowering the next Emma Wimhurst, or Mary Portas? What about a show that took the women that I get to work with on start up business courses and allow us to do a show about turning their dreams into realities without a show down at the bank first? What about a show that showed the true face of Women of Essex that was a positive story of enlightment and inspiration to everyone that saw it?
Or do I wonder if it was all too easy to make a show like this, and the latter would have involved a level of dedication and commitment, something the Women of Essex have but maybe the show makers do not.
Please do share your stories – I am proudly living and working in Essex and I do think it is a beautiful place with a great diveristy to it. So share your thoughts….
Networking Newbie November – Share some business love.
You know Networking can work incredibly well for getting you in front of potential customers and to help you learn new skills and grow your business, but do you know someone who is still not getting great results with networking?
Did you know this October The BWN has;
Got a business owner 2 potential new customers in one week when she has not been able to network since the start of September.
Helped drive traffic to business women’s website with people that had never seen their website.
Helped a business owner find new premises.
Helped 3 women in business overcome their fear of public speaking.
Helped a charity promote their event without spending a penny.
Increased traffic to over 70 businesses websites.
Introduced 100’s of women to new contacts and arrange meetings to take business relationships further.
Helped one of the largest firm of solicitors in our area
Got Business women on TV
Helped over 50 business woman promote their business across East Anglia without even being at the event.
Introduced social media to over 25 business women, who are now using it for their business branding, promotion and success.
Got over 200 business women in front of genuine business experts and helped them learn new skills and ideas to help them grow their business or their self development to increase their success.
Not got the BPP? Then get in touch for a 50% discounted ticket for an event, so you too can be generous with your networking newbie’s, and show them the way to business success.
These tickets are valid for any networking event in November with The Business Woman’s Network.
This is a genuine offer because as so many of you already know we genuinely are incredibly passionate about your success and in preparation for our Christmas shopping, celebration and networking event on the 14th of December at Five Lakes we just wanted to make sure all of the Business Women of East Anglia know about this great business resource.
When you share your ticket and your business love, make sure they get in touch with us at info@thebusinesswomansnetwork.co.uk to let us know which event they will be attending and so we can say hi and ensure that learning about networking is not a scary experience, but a great one.
Whether you are an accountant, a sales director or a woman just starting out in business. Networking can work wonders, but it does not mean it is not a challenging experience to jump out of your comfort zone and walk into that event. That is why we ensure there are always networking buddies at our events, to ensure you can spot a name and get the information at the event you need and the introductions you want.
Networking newbie November – show some business love.
To learn more get in touch and let’s talk your business and professional success.
When we run our own business or are passionate about the success of someone elses it is all too often possible to end up working in the business instead of working on it. We know that right?
But this got me thinking, you see. As a business coach I have my own coach and mentor and I understand the importance of this. But I often get asked if I would use a coach. I find that a bit of a funny thing to ask really.
Because if someone is a hairdresser or dentist, do they look after their own hair or teeth? Or do they ensure they go to one of the best, someone they trust?
So in those instances it is obvious to see the need to rely on others expertise even though you are the expert yourself. But what about if you speciality is sales and marketing, or business development, or web design?
Because I think there is this expectation that if you run a business that offers a specialist facility to the business world there seems to be this belief that you can’t ask for help and get support yourself.
And it seems there are the 2 extremes here. Either there is the desire to seek out the best and ensure that because they are in that area of business expertise they work with the best or the worrying opposite, to act like you have everything in control and not seek help, advice and support.
We have all heard of a web designer who is unhappy with their website because they are so busy looking after everyone elses, but what about the trainer that feels they can’t be “seen” getting trained. Or the coach that believes they must “hide” their own coaching and business development?
The fact is when you are in your business the old saying “can’t see the wood for the trees” can be very true. Relying on a second pair of eyes (and the brain and skills that go with it) can be a wonderful way to bring new ideas and fresh attitudes to old problems.
As humans we are able to adjust to our surroundings with great speed. Before long something that was really annoying and had to be dealt with immediately, pretty soon we are hardly noticing it anymore. Does it go away? No we just get used to it being like that.
A dear friend had a lovely house in London and for years their halll way was undecorated. It became a joke that “no it’s not finished yet.” Looking from the outside (not of the house of the family) I couldn’t understand why such a beautiful home had an entrance that did not match the rest of it, but they had just got used to it looking like that. Bare walls and half stripped wood work was a look that they had got used to.
So what have you got used to in your business? What are you ignoring because “I’m too busy” and “its not important”?
If a fresh pair of eyes came into your business today, what would they notice, that you have adjusted to and accepted as “IS”?
if you are not sure, ask a trusted friend. I have found that not only does The BWN give me new customers, new ideas and opportunities. It is also provides me with a fabulous support network and a great sounding board to grow my business. If I am ever in any doubt then I know I can always use the focus and feedback group and get the fresh eyes on my business I need.
So why did I call this a dent in my business. Because I think that sums it up well. You see I worked in the car industry for many years. And guess who was the only one that had a dent in their car? Yep, me.
We were so busy looking after our customers cars that my car became an after thought. A “do it later job”. What kind of an image was that for our potential customers? Luckily for us our customers all came via insurance companies or our fabulous word of mouth. But if image had to be reflected in the staff’s cars what was my car saying?
So today take a step back, and look at your business and see if there are any dents, because if there are and you don’t fix them, what is that saying to potential customers?
Great to keep in touch, so if I can be of any assistance anytime please do get in touch. It may take a little while to reply but I promise I will. You can contact me via mandie@mandieholgate.co.uk
Happy Businesses
Mandie
Carolyn Scarrow, wife of best selling historic novelist Simon Scarrow, has launched her own writing business. However this is writing of an altogether different sort and she says she has absolutely no plans to start competing with her husband for the Number One best seller’s spot!
“Having worked in marketing and publicity for many years I have built up a wealth of experience in copywriting, proof reading and project managing a very wide range of publications.
Most companies and organisations need to promote themselves through literature whether it’s a brochure, information leaflet, news/e-newsletter, website or advertising. But companies can lack the time and possibly the resources to produce effective publications. This is where my experience can help.
I have launched Carolyn Scarrow Copywriting Services (CSCS) to offer a range of publicity services. From press releases, advertisements and sales letters to comprehensive annual brochures and everything else in between, I can produce high quality, professional publications that will enhance an organisation’s profile.
The flexibility of my service will allow clients to use it on an ‘as and when’ basis and in these financially strapped times this has to be a more cost effective way to do business.”
For further information contact Carolyn at: Carolyn@scarrow.co.uk or visit http://www.carolynscarrow.co.uk
At our Suffolk launch we had a lovely surprise for 2 business women. A day at the gorgeous Stoke by Nayland Spa, Golf and Hotel for them to enjoy. But how did they go about winning that?
Well, we wanted their stories of achievement, overcoming adveristy and all round women in business brilliance. And we were not disappointed. The hardest decision was choosing only two. So here are the two winners and a fabulous runner up. In our eyes you all deserve eternal success and happiness because you amaze us!
Elene Marsden, Member of the IP3 Peaks Team, Makes Mountains Out Of Molehills
Local business woman, Elene Marsden with a team of 7 other climbers took part in the 3 Peaks Challenge last month, 5th-6th August. If you’ve never heard of the 3 Peaks Challenge, its climbing the 3 largest mountains in Britain ( Ben Nevis, Scafell Pike and Snowdon) in less than 24 hours. A big enough challenge in its own right but weather conditions and traffic holdups were additional factors to contend with.
Elene says that she had an extra challenge, the rest of her team mates were all males and ultra competitive! But she was determined to succeed and her training over the last 4 months paid off. Four of the eight team members managed to complete the 3 Peaks in 28 hours.
Elene said “ I realise now that this challenge was more than being physically fit, the mental preparation was essential too. Little did I realise I’d have to overcome my fear of walking across fast flowing streams and scrambling up scree slopes to get to the tops of those mountains”
Elene has already raised over £1600 for Suffolk Mind but she still has more money to raise. So if you’d like to support Elene, please visit www.justgiving.com/elene-marsden.
More info here
Samantha Fricker – Framewerks – Story of Achievement
Framewerks opened their doors for business in Feb 2004. Business boomed, so in March 2005 we invested heavily in larger premises in the Cowdray Centre. The 900sq foot was divided into a workshop, gallery/ exhibition space and retail.
Our ‘Annus Horriblus’ occurred in July 2006 when the Cowdray Centre experienced one of the worst fires Colchester had seen! I was 7 months pregnant with our first daughter; we had doubled our mortgage and moved houses the Saturday before the fire.
On reflection, we didn’t have time to cry or an option to walk away. The amazing team spirit meant that new premises were found within 24 hours; suppliers offered the use of machinery and emergency stock and long standing customers rallied round. Staff, family and friends cooked meals, rubbed my feet and painted walls! Framewerks hit the news several times over the next month. Shirley Bassey’s shoes were being framed for a charity auction and were safe inside Framewerks stores, but access into the Cowdray Centre had been denied.
Today Framewerks has grown once more and is happy to say that the experience made us stronger and if we had given up, we would not be framing items for fantastic clients like P&O, Speedo, Pentland Brands, Stour Valley Photography, NHS and BWN favourites Envision Training and Ebdon Management Systems.
My Story on Achievement
I realised I’d created an accidental practice when I started getting phonecalls from Saudi, and France (as well as London, Suffolk, Essex, Kent, Hertfordshire) from parents who had heard about my work. All I did was learn something to help my son with his learning issues and news of his progress went out like a shockwave. I never intended to help anyone else with this. I do feel like it’s an achievement to be helping children and adults with everything from dyslexia/dyspraxia/ADHD/Asperger’s/Autism/Dyscalculia/Mutism and they get a lot better, and their mums stop feeling tearful and start to be able to have a normal life (things like going to the hairdressers or getting on a bus) when they couldn’t do that before with their child. I’m helping others achieve something worthwhile, I’m changing lives, because I care, because I know how. And I’m not stopping there. I have discovered a link between neuroscience and neurodevelopment that seems hitherto unnoticed that would change the treatment of spectrum disorders and validate neurodevelopment even more.
That’s an achievement. I will stop at nothing to help.
Nowadays I’m giving talks and being invited on radio shows and people understand the value of what I do. That’s an achievement.
I appreciate you Mandie and what you’ve done and what you are doing. You are achieving. Thank you
Sue Cook – sue@helpingadhd.com
Truly inspirational women in business, we hope you will agree
Running The BWN is not just a job, or even a vocation, it is a passion and most importantly an honour.
Women in business have endless talents, skills and attributes but I am always impressed by their level of honesty with me and my coordinators about the areas of business that need a bit of support.
The secrets I get told on a daily basis are given to me with trust and I have never broken that trust. But on the 3rd of August I got told a secret so big it makes the UK’s deficit look like an overspend at Tesco’s.
So why am I telling you this now?
Well, firstly it does not apply to one business woman but oh wow oh wow, it will affect every business woman that attends this event.
At The BWN we appreciate the need to have a multi level marketing approach and to also understand the need to grow the network (as with any business) organically. Ensuring successful growth but never at the expense of the fabulous business women we already know and support.
So when I got told this secret I instantly wanted to share the good news. “Wow” I said to this person who until Thursday must remain anonymous “This is fantastic news, I can’t wait to tell everyone. It will be the most packed event ever!”
“NO!” they who shall not be named said. “You can’t” They then explained why but again its that sworn to secrecy thing again!
So here I am on the brink of bursting with excitement because The Big Suffolk Launch has some pretty huge secrets it can’t wait to tell you.
And for those of you that don’t know me, lets just say I am rarely short on words!
How have I managed to keep this secret for so long? I don’t know. Maybe because I am reminded by the fact that at The BWN everything we do, comes down to wanting to do the best we can by you, for you and to help you succeed.
So hence the blog. I am still preverbially tongue tied on the details but I am now allowed to say “WEAR SOMETHNG YOU LIKE TO BE SEEN IN, AND WHATEVER YOU WERE DOING ON THURSDAY, DON’T DO IT, BE AT THIS LAUNCH AT STOKE BY NAYLAND AT 10AM!”
I think that was loud enough and if you miss out, you can’t say I did not subtley warn you and for the person that put me under a gagging order on the 3rd of August “I have not said a word!
Honest!
At The BWN we want you to always be in front of the best speakers on key areas of your business. This month got off to a great start in Chelmsford with Jane Malyon, who had the audience laughing, aaaaing, thinking and sympathising all while learning some new ideas for their presentation skills. So we asked her to be a guest blogger to leave a reminder of the things we talked about, so if you were unlucky to miss out you too can benefit from Jane’s great ideas and top tips.
It’s a vital skill in promoting your business to be able to get your message across – whether that’s at network meetings or by giving full speeches, running seminars or making YouTube video blogs! However, there’s no point in delivering lots of information about your company, if it’s uninteresting and unmemorable. People have too little time these days, so we’ve got to deliver our information really well in the moments they will spare us!
It was a pleasure to meet you all and talk at Mandie’s September BWN in Chelmsford and although the headline was about 5 top tips for making your presentation memorable, I always like to undersell and overdeliver…so there were 25! I’ve attached a link to those 25 here. http://www.havebedo.co.uk/wp-content/uploads/2010/09/Jane-Malyons-Top-Tips-for-being-a-Memorable-Public-Speaker.jpg
However, to sum up the 5 top tips…they were:
1. Relate anecdotes, real ones, personal ones, to illustrate the points you are making. People remember stories – and I’m sure all present on Monday will remember me mentioning the time I well and truly split my trousers in the middle of a speech. Oh yay. They may also recall my son having been expelled from nursery school, aged 3 – a record perhaps? Yikes!
2. Use props – the visual element enormously enhances the ability of the audience to take in the points you are making and props add buzz/energy to the presentation too. I showed the idea of hammering 3 separate nails into a piece of wood – each nail representing part of a 3 pronged plan. Use a torch to ‘shine a light on’ or ‘highlight’ your latest feature. Blow up a balloon to represent expansion. Slice a lemon to talk about something fresh in your company or an added zest to your product (smell, vision and sound now are incorporated into your speech!)….give out chocolates because you have a sweet deal to offer. You get the drift! Props need not be elaborate to be effective.
3. Be an Expert on your topic (which is, ideally, a niche area – for generalists are less in demand than specialists. Who would you rather operated on your poor head – a general surgeon or a brain surgeon. Yes, we like specialisms!). Regurgitating someone else’s info is not the same as being a master of your own subject. So create your niche, know your subject – and then rehearse your presentation if that helps you to flow well.
4. However, being an expert is not enough and it’s important to Entertain your audience. It’s challenging being a listener, especially if they have to be a listener for a long time, so make it easy for them – be lively, vital, interesting to watch. Add movement, use your arms to make air sculptures. Use the full spectrum of your voice, change the pace, add pauses. Delivering info is one thing – doing so interestingly is another. If you are the speaker, it’s your job to be entertaining! It’s no time to be self-conscious because that just gets in the way of the message. Book a coaching session with me (jane.malyon@havebedo.co.uk) if your inner gremlins get in the way of your expert delivery! We’ll oust those doubts and get you on that stage!
5. Above all, smile and engage and involve your audience. Puncture the invisible wall between you and them. Get them raising their hands or joining in. Don’t allow anyone to snooze during your talk, by helping them to be part of the event! If you’ve ever attended an all day event, you’ll know that the after-lunch slot is the hardest, when the audience goes into siesta mode! So smile, engage and light up the stage with your wonderfulness. The smile also lets the audience know they are in safe hands, not watching someone acutely embarrassed to be presenting to them.
Thanks Jane! And remember you are always welcome back at The BWN in the audience and on stage!