How to create a successful YouTube Channel
Elene Marsden rocked it at our Marks Tey Hotel event in Colchester this January with 50+ business women left wanting more. And 2 lucky business women will be featuring in Elene’s YouTube TV Show very soon. 
Well done Melanie Winning and Sandra Sparrowhawk! Sandra will be presenting a 10 minute how to use scarves to make a statement and Melanie (award winninng Make Up Artist) will be sharing how to create the Audrey Hepburn look!
(Well done ladies and we look forward to seeing more!)
Elene loves the BWN so much, that Elene has signed up to be a member too! Here Elene shares how to create a successful YouTube Channel, thank you Elene!
With over 1 billion users on YouTube and viewers spending on average 40 minutes a day watching videos, isn’t it time you looked at using YouTube in your business?
What are the benefits?
- Educate customers and prospects
- Entertain your viewers
- Demonstrate your professionalism
- Be a leader in your field and inspire others
Once you decide to use YouTube you’ll need to create your own channel. Follow this link to set things up https://support.google.com/youtube/answer/1646861?hl=en-GB
It’s also important to set goals, e.g. how many subscribers do you want, by when?
Follow these steps once you’ve created your YouTube channel
- Fill out the About section
- Upload channel art
- Add social and blog links
Creating the channel art can be tricky, here’s a link to create a template using the correct dimensions
https://support.google.com/youtube/answer/2972003?hl=en-GB
Now it’s time to OPTIMISE YOUR CHANNEL
- Add a channel trailer
- Add sections
- Consider using Featured Channels
- Create playlists
Divide your own content into playlists and also create playlists using videos that you’ve curated from other channels that complement your own content.
Follow these steps to upload your videos to YouTube
- Edit video before uploading
- Add title
- Add description
- Include links to websites and other videos
- Add keywords
- Watch and like your own video
- Share on social media
Don’t forget to SUBSCRIBE to our Preloved Chica Channel where you’ll see these recommendations being put into practice
https://www.youtube.com/channel/UCBZVyOE7BSpCFaBkoRJDoVg
Best Wishes
“Share our Passion for Fashion.”
The Bane of Learning New Stuff – And Why Every Business Woman Must
So the BWN website is getting an overhaul.
I personally got raked over the coals for being too good at marketing and driving too many business women to the site and it couldn’t cope. Now that is the kind of telling off I like!
But the outcome is my IT Fairy (no really we have an IT Fairy!) said that we were going over to an even more interactive site.
The Business Women on our site would be able to use it more and it would work even better for driving traffic to their websites.
It would be easier for business women to access the information they needed.
And we would be able to add a shop with great business offerings and books from our favourite speakers.
It all sounded great……BUT…..
I like many have a passion for just getting on with it. And when confronted with something new something goes in my head. It’s my Mrs Negativity. I don’t know if you have one (But I’m betting you do) mine looks a bit like Maureen Lipman off of the BT adverts. “An ology” remember. Wow I bet I’m showing my age there!
But the fact is when she pipes up the real me. The capable, effective business women me kind of shrinks a bit. As Mrs Negativity says things like “Mmmm do you remember that time at Dads house when you broke the TV, best you leave that well alone don’t you think for the clever folk.” Then she whines “Still you are not bad at cooking, stick to that dear and leave the grown up stuff to someone cleverer. There’s no shame in being a good housewife love. Everyone needs clean floors.” Okay so there is nothing wrong with being a full time homemaker. I loved that time in my life. But the way Mrs Negativity says it she makes me feel about 5 again.
So why do we let this happen?
I know the quickest way to shut her up is to prove her wrong. And here is the thing. The minute you take action things get easier. Okay so you might make a mistake but with most things in life, that can be fixed and you can learn in the process.
The problem is the longer you hold off, you allow your Mrs Negativity to attack your success and your momentum. The less powerful you are and the stronger you make your Mrs Negativity.
Learning new things is so often an area that we procrastinate on. We hold fire. We “Wait and See” But how beneficial is that for your success?
What impact is that going to have on your business and your life?
In business there will always be a latest gadget, tool, idea that you are going to need to get your head round and you have 2 choices. 1) rise to the challengae and learn something new to grow your business and your success or 2) allow it to be an obstacle to your success.
Now who wants to put obstacles in the way of their success?
Mmmm so here I sit with a brand new layout to blog with, a new style website to up date, to interact with business women and slightly nervous as to how posting this blog will go. But Mrs Negativity (Sorry Maureen Lipman but it will always be your face I see) is firmly shut up. Oh yes I’m sure as I press a wrong key she will be there to say “told you so” but I will be ready “With don’t worry love, I have plenty of experiences of getting it right so it’s only a matter of time!” And as I say that confidently like the successful business woman I am, in my mind I am sticking my tongue out at her (Well everyone that knows me knows I’m very young and fun at heart – yes just a big kid really!)
Every time this week something new comes along. Don’t say “mmmm That looks interesting – I will look into it” Give it go. Get stuck in. And I would love to know how you get on. At the BWN there are always new things to learn, if you don’t see something you like, let us know and we will get that subject added.
mandie@thebusinesswomansnetwork.co.uk